This book contains the detailed content and out-of-the-box ideas to launch a successful Boutique Hotel Company. This book provides the updated relevant content needed to become much smarter about starting a profitable Boutique Hotel. The fill-in-the-blank format makes it very easy to write the business plan, but it is the out-of-the box ideas that will put you on the road to success. It features in-depth descriptions of a wide range of potential innovative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation and Growth Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, Financial Statement Forms and Financing Options. If your goal is to obtain the knowledge, education and original ideas that will improve your chances for success in a boutique hotel business… then this book was specifically written for you.