Description

The Book Direct Playbook is the game-changing guide for short-term rental property owners ready to escape the tyranny of big-name platforms and reclaim their full profits. Created by Mark Simpson—one of the Top 20 Most Influential People in the Vacation Rental Industry, renowned author, award-winning mentor, and Boostly founder—this powerful resource transforms struggling property owners into direct booking champions.

When Simpson took his family’s accommodation business online, he initially relied on Booking.com, Expedia, and Airbnb. But after realizing these platforms treat business owners as mere numbers while claiming hefty commission percentages, he pivoted—and his family’s business thrived spectacularly.

The Book Direct Playbook delivers Simpson’s complete playbook, including his signature soccer references and hard-won insights. Learn to find and attract ideal guests through targeted customer avatar creation, structure your business with optimized mobile-friendly websites and customer management systems, and implement lead generation tools that convert. Discover Simpson’s secret social media leverage strategies from Boostly, recipient of the Best Use of Social Media 2020 award at The Shortyz.

The Book Direct Playbook reveals the easiest methods for converting OTA bookings into lucrative direct reservations. Stop surrendering profits to platforms. Take control, boost direct bookings, and finally earn the full-sum profits you deserve.