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In today’s highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the four Ps(price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.)that are used by today’s industry leaders to effectively market their properties.
The sixth edition provides the latest information on trends shaping the lodging and food service industries, including technology and social media, marketing to Millennials, sustainability, and the farm-to-fork movement. Most of the Insider Insights that open each chapter are new to this edition.
There are new sections on distribution,revenue management,and customer relationship management; updated profiles of frequent business travelers; and a new section on;wellness devotees;in the Other Special Marketing Segments section.
Learners will gain:
A thorough introduction to hospitality sales and marketing
Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions
Insider information from industry professionals sharing their perspectives on current issues in hospitality sales and marketing
An understanding of the role the Internet plays in today’s hospitality marketing efforts
In today’s competitive hospitality landscape, mastering hospitality sales and marketing is essential for success. This comprehensive textbook transcends theory, delivering a customer-oriented, practical approach to effectively marketing hotels and restaurants in modern markets.
The sixth edition explores fundamentals through the four Ps—price, product, promotion, and place—as they relate to specific market segments. Real-world illustrations, industry forms, checklists, and advertisements demonstrate how today’s leaders implement effective strategies.
This guide covers cutting-edge trends shaping the lodging and food service industries, including technology, social media, marketing to Millennials, sustainability, and the farm-to-fork movement. New sections address distribution, revenue management, and customer relationship management essential to modern hospitality sales and marketing.
Learners gain fundamentals through numerous advertising campaign examples and promotional strategies. Insider Insights from industry professionals provide current perspectives on hospitality sales and marketing challenges and opportunities, while updated profiles examine frequent business travelers and wellness devotees.
Understanding the Internet’s role in contemporary hospitality sales and marketing efforts is crucial. This textbook equips students and professionals with customer-focused techniques for successfully marketing hospitality properties.
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