The third edition of this book takes a look at the challenges and opportunities faced by hotel owners, lodging industry real estate professionals, and hotel company executives, with articles written by industry leaders in asset management. The articles are divided into four sections:
foundations and processes of asset management
real estate and the physical asset
contracts and legal aspects of asset management
planning and executing the hotel investment

This edition is the most comprehensive to date and includes twenty-one chapters by 36 authors, covering topics of keen interest to hotel owners, investors and asset managers, including:
Channel Management: OTA’s and the Rising Cost of Customer Acquisition
Evaluating Franchise and Chain Affiliation Programs
Managing Technology from the Hotel Owners Perspective
Key Legal Issues: the Battle for Control
Risk vs Reward: A Lender’s View of Hotel Investment Trends
The Art of the Capital Structure
Everything You Wanted to Know about Hospitality Valuation and Techniques, But Were Afraid to Ask
Buy Hold Sell Analysis