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What makes hospitality industry award-winners different? What is it that they do so differently that it not only defies our industry norms but propels them to become a top 1%’er?
Read Hospitality DNA to learn how elite operators think and act in the bar and restaurant business! Hospitality DNA is a term widely used but not truly understood. It’s generally used to describe someone who seems to be a “natural” in our business as if they were born to it. But were they?
Must one have this talent in their genes or can it be learned to be successful? We believe it’s the latter. We interviewed award-winning operators from around the globe with the goal of discovering the keys to their success and translating that into something transformational for our audience.
The end result of our research was a successful discovery of the source and meaning behind Hospitality DNA, we call it the Hospitality HELIX. The HELIX is an acronym for the five major traits that our global award-winners have in common: Humble Nature, Explorer’s Pursuit, Lifetime Experience, Indomitable Spirit, and eXtraordinary Culture.
Over the course of sharing HELIX with our readers, one can also find original concepts such as:
And our interviews include the stories and experiences of but not limited to:
Moreover, this book isn’t just a collection of amazing stories and insights, each chapter is carefully curated to include specific business lessons that the reader can easily translate for themselves personally or professionally.
Finally, our interviewees in the most amazing ways opened themselves up to sharing incredible content so the industry may benefit overall. We’re eternally thankful for their help! If you want to know their stories and insights, click “add to cart” now!
What separates hospitality industry award-winners from the rest? What do top 1% operators do so differently that it defies industry norms? Hospitality DNA answers these questions through groundbreaking research and interviews with global elite bar and restaurant operators.
Hospitality DNA is widely discussed but rarely understood. Many assume it’s an innate talent—something you’re born with. This book proves otherwise. Through comprehensive interviews with award-winning operators worldwide, the authors discovered the Hospitality HELIX: five major traits that define success—Humble Nature, Explorer’s Pursuit, Lifetime Experience, Indomitable Spirit, and eXtraordinary Culture.
Beyond the HELIX, Hospitality DNA introduces revolutionary concepts including The Aperture Effect, The Delta Construct, The Inception Archetype, The Detail Paradox, and The Propeller Effect. Featured operators include Angus Winchester, David Kaplan, Jack McGarry, Ivy Mix, Salvatore Calabrese, and 20+ more industry legends who generously share their transformational insights.
Each chapter delivers specific, actionable business lessons you can immediately apply personally or professionally. Hospitality DNA isn’t just stories—it’s a practical blueprint for excellence. Discover what makes the best operators different and learn how you can join the top 1% in hospitality.
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