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Hospitality DNA: Career Journeys with Unprecedented Insights from Industry Award Winners


What makes hospitality industry award-winners different? What is it that they do so differently that it not only defies our industry norms but propels them to become a top 1%’er?

Read Hospitality DNA to learn how elite operators think and act in the bar and restaurant business! Hospitality DNA is a term widely used but not truly understood. It’s generally used to describe someone who seems to be a “natural” in our business as if they were born to it. But were they?

Must one have this talent in their genes or can it be learned to be successful? We believe it’s the latter. We interviewed award-winning operators from around the globe with the goal of discovering the keys to their success and translating that into something transformational for our audience.

The end result of our research was a successful discovery of the source and meaning behind Hospitality DNA, we call it the Hospitality HELIX. The HELIX is an acronym for the five major traits that our global award-winners have in common: Humble Nature, Explorer’s Pursuit, Lifetime Experience, Indomitable Spirit, and eXtraordinary Culture.

Over the course of sharing HELIX with our readers, one can also find original concepts such as:

  • The Aperature Effect
  • The Delta Construct
  • The Inception Archetype
  • The Detail Paradox
  • The Propeller Effect



And our interviews include the stories and experiences of but not limited to:

  • Angus Winchester
  • Liliana ‘Lil’ Lovell
  • David Kaplan
  • Minakshi Singh
  • Jack McGarry
  • Julio Cabrera
  • Mimmo Alboumeh
  • Jackson Cannon
  • Ivy Mix
  • António Saldanha de Oliveira
  • Humberto Marques
  • Devender Sehgal
  • Salvatore Calabrese
  • Michael Tipps
  • Jen Hidinger Kendrick
  • Gary Crunkleton
  • Gaurev ‘G’ Patel
  • Katalin Bene
  • Drew Schenck
  • Kevin Barrett
  • Laura Newman
  • Riz Shaikh
  • Tony Overall
  • Neal Bodenheimer
  • Costin Gache
  • Ken Burgin
  • Sean Finter
  • And more…

Moreover, this book isn’t just a collection of amazing stories and insights, each chapter is carefully curated to include specific business lessons that the reader can easily translate for themselves personally or professionally.

Finally, our interviewees in the most amazing ways opened themselves up to sharing incredible content so the industry may benefit overall. We’re eternally thankful for their help! If you want to know their stories and insights, click “add to cart” now!


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