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As one of the world’s most established industries, the hotel sector has remained relatively unchanged and unchallenged for decades. Yet traditional hotels have recently come under increasing pressure on two major fronts: from disruptors in the sharing economy such as Airbnb, and by a rising wave of modern consumers who have become re-educated by social media and hotel comparison websites. Can this traditionally slow-moving sector reinvent itself or will it become increasingly marginalized? Is it time for traditional hotels to check out?
Increasing numbers of hoteliers believe that traditional hotels are on the brink of a resurgence in popularity. Global hotel chains are catching up to modern trends – adding technologized curation and personalisation to their offerings. In Checking Out, Katherine Doggrell interviews key figures in the hotel industry and draws upon various case studies to explore the ways in which this traditionalist industry can remain relevant in the 21st century. The hotel ‘experience’ has been redefined, as guests now value fast Wi-Fi and mobile check-ins over room service and mini-fridges.
Checking Out is an engaging investigation into the unprecedented challenges that face the hotel sector in the digital era and the strategies that are being employed by its leaders and innovators.
The hospitality sector stands at a critical crossroads. In Checking Out: What the Rise of the Sharing Economy Means for the Future of the Hotel Industry, author Katherine Doggrell investigates whether traditional hotels can adapt or face extinction in the digital age. Hotels now confront unprecedented challenges from sharing economy disruptors like Airbnb and increasingly sophisticated consumers empowered by social media and comparison websites.
For decades, traditional accommodations operated within an unchanged business model. Today, that stability has vanished. This book features compelling interviews with industry leaders and detailed case studies examining how hoteliers are reinventing their approach to hospitality. The modern guest experience prioritizes technological innovation—fast Wi-Fi, mobile check-ins, and personalized digital services—over conventional amenities like room service and mini-fridges.
Through insightful analysis, Doggrell reveals innovative strategies driving hospitality’s transformation. Global chains are embracing technologized curation and personalization to meet evolving guest expectations. Can traditional establishments leverage these innovations to stage a resurgence, or will they become increasingly marginalized? Checking Out provides essential insights into hospitality’s future, examining how this historically slow-moving sector navigates unprecedented digital disruption while striving to remain relevant.
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