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Hotel Pricing in a Social World: Driving Value in the Digital Economy (Wiley and SAS Business Series)

$34.89

Take control of revenue management in the new hotel economy
Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today’s highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices.

Revenue management has become a key activity in the highly social environment of today’s hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel’s relevance in the market.

Leverage original research, case studies, and industry examples to understand the practical application of key concepts
Explore current market conditions that have an impact on revenue management
Consider how advances in data management, analytics, and data visualization can impact revenue management practices
Identify how revenue management can help you take advantage of market opportunities and overcome challenges
Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.

Description

Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy provides comprehensive guidance for mastering revenue management in today’s highly competitive hospitality landscape. This groundbreaking resource addresses the critical challenges of pricing strategies in an era dominated by mobile technology and social media, where traditional approaches no longer suffice.

Written for hotel CFOs, CMOs, revenue managers, and operations managers, this essential guide explores how the social world has transformed pricing dynamics. Through original research, detailed case studies, and industry examples, readers gain practical insights into building profitable strategies that balance tactical execution with strategic planning.

The book examines current market conditions impacting revenue decisions and demonstrates how advances in data management, analytics, and data visualization can revolutionize management practices. Learn to leverage these powerful tools to optimize rates in real-time, respond to market fluctuations, and maintain competitive relevance.

Hotel Pricing in a Social World equips hospitality professionals with proven frameworks to identify market opportunities, overcome industry challenges, and drive sustainable value in the new economy. Whether refining existing approaches or implementing new revenue management systems, this resource provides the knowledge needed to thrive in today’s chaotic, socially-connected landscape and achieve long-term profitability through intelligent, data-driven decisions.

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