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Developing Your Marketing Mindset
You should have a marketing mindset. Everyone should.
Developing Your Marketing Mindset: Real-World Lessons from Hospitality invites readers to see marketing not as pushing products, but as creating meaningful connections.
Written by award-winning hospitality marketing strategist and Boston University professor Leora Halpern Lanz, this book draws on decades of industry and classroom experience to share real-world lessons for anyone—leaders, entrepreneurs, employees, students—who wants to think more strategically and act more purposefully, whether or not “marketing” is in their title.
Through compelling examples and mini case studies, Leora shows how the principles of hospitality—anticipating needs, personalizing experiences, and building community—can elevate brands, inspire teams, and deepen loyalty. Readers gain tools to communicate with empathy, embed wellness, sustainability, and community into their work, and turn business goals into lasting human connection.
A free bonus chapter, Marketing with Meaning, available at leoralanz.com (beginning September 15, 2025), demonstrates how conscious marketing drives profit and trust in any industry. This is marketing with intention—and with hospitality at its heart.
Perfect for communicators, marketers, hospitality professionals, and service-driven leaders—anyone who believes there’s more to marketing than just metrics. Everyone should have a marketing mindset.
This future classic belongs on the same shelf as Setting the Table and Unreasonable Hospitality.
Awarded New England Book Festival WINNER, Business Book 2025
By Leora Halpern Lanz
Everyone needs a marketing mindset—not just marketers.
In Developing Your Marketing Mindset, award-winning hospitality strategist and Boston University professor Leora Halpern Lanz reframes marketing as the art of creating meaningful human connections, not just pushing products. This practical, inspiring guide shows leaders, entrepreneurs, employees, and students how to think strategically and act with purpose—whether “marketing” appears in your job title or not.
Drawing on decades of industry experience and compelling mini case studies, Leora reveals how hospitality principles—anticipating needs, personalizing experiences, building community—can transform brands, energize teams, and cultivate lasting loyalty. You’ll discover how to communicate with genuine empathy, weave wellness and sustainability into your work, and turn business objectives into authentic human connections.
Readers also gain access to a bonus chapter, Marketing with Meaning (available at leoralanz.com beginning September 15, 2025), exploring how conscious marketing drives both profit and trust across any industry.
This is marketing with intention. Marketing with hospitality at its heart.
Ideal for communicators, hospitality professionals, service-driven leaders, and anyone who believes marketing is more than metrics, this New England Book Festival WINNER (Business Book 2025) deserves a place alongside Setting the Table and Unreasonable Hospitality.
Develop your marketing mindset. Transform how you connect.
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