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REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY
Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide
In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool.
The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters.
Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes:
An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.
Revenue Management for the Hospitality Industry, Second Edition delivers comprehensive coverage of intermediate and advanced pricing and revenue optimization strategies. This up-to-date guide from accomplished industry professionals explores critical concepts through realistic examples from hotels, restaurants, and other hospitality segments utilizing differential pricing.
The newly revised Revenue Management for the Hospitality Industry includes a brand-new chapter on data analysis and revenue management, addressing the most important technology-related developments including big data management, data safety, and data security. These capabilities have become essential for modern hospitality professionals achieving revenue management goals.
This book provides in-depth discussions of crucial KPIs including Net Revenue Per Available Room, Direct Revenue Ratio, and other performance metrics. A running case study across 14 chapters helps students incorporate revenue management principles into practical applications.
Written for students with prior hospitality industry knowledge, Revenue Management for the Hospitality Industry features major enhancements to instructor support materials, expanded test bank items, and additional student exercises. Whether you’re a hospitality management student, business administration major, or industry manager seeking advanced strategies, Revenue Management for the Hospitality Industry provides the knowledge needed for effective data collection, management, and revenue optimization in today’s competitive marketplace.
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